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Gen Z driving innovation in cocktails (and willing to pay) according to GlobalData

Thread starter Hoca
Start date Apr 26, 2024

Hoca

Administrator

Staff member

Apr 26, 2024

The ongoing rise in popularity of cocktails, in traditional hand-mixed as well as ready-to-drink forms, is benefitting from the emergence of Generation Z into the alcohol market. However, cocktail culture risks stagnation if overly fixated on nostalgic themes, according to GlobalData, a leading data and analytics company. The firm says Gen Z’s inclination toward qualityRead More

The post Gen Z driving innovation in cocktails (and willing to pay) according to GlobalData appeared first on Craft Brewing Business.

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