The ongoing rise in popularity of cocktails, in traditional hand-mixed as well as ready-to-drink forms, is benefitting from the emergence of Generation Z into the alcohol market. However, cocktail culture risks stagnation if overly fixated on nostalgic themes, according to GlobalData, a leading data and analytics company. The firm says Gen Z’s inclination toward qualityRead More
The post Gen Z driving innovation in cocktails (and willing to pay) according to GlobalData appeared first on Craft Brewing Business.
The post Gen Z driving innovation in cocktails (and willing to pay) according to GlobalData appeared first on Craft Brewing Business.